Week 3 EOC: Tobacco Ad

• In this full page ad from the Australian Government, there is a young man that looks deranged. 
• Almost like he is at his wit’s end and about to end his life with a gun…made out of cigarettes. 
• Yelling at the person to “Step back!” or telling them not to get any closer. 
• The stark contrast of this young man wearing a white t-shirt on a black backdrop is very “loud”. 
• The lighting and the shadows that play on his face give the since of foreboding or eminent danger, which ultimately adds to threat of the cigarette gun. 
• Personally this image scares me.  Though I do not know the man, I can’t help but relate somehow. 
• It’s only human to think about taking one’s own life, but is suicide really the best option here? 
• Clearly it isn’t, he has his whole life ahead of him, but the cigarettes are going to kill him. 
• All hope is not lost though, because there is an option, found in the top left corner. A hotline, committed to helping smokers quit is there and can be reached. 
• His life isn’t over and neither is mine nor yours. 
• Could this man be yelling at the smokers or is he merely frustrated with himself? 
• This could be a cry for help and the help is ready to help him and the smoking population of Australia. 
• If the message of this advertisement was to convince people to quit killing themselves, I think we get it Loud and Clear.