Creative Content

My promotion plan is going to take on three different approaches. I’ll put “Stingray Vision” glasses inside the magazines as a part of the advertisement. My second promotion is going to be involving the dealerships around the Vegas Valley. A series of Unveiling Parties, hosted by the dealers will take place at each participating dealership. The Unveiling Parties will provide alcohol and they can spend the night at the dealership. There will be one 2014 Chevrolet Corvette Stingray on the show room floor and another one for test driving. This way the patrons will be able to get a firsthand experience of the vehicle. The first series of parties will be invited guest only, including the Corvette Club Members (of which there are 6 in the Las Vegas Valley) and then after anybody can come to the unveiling party, but not stay the night. The third and final promotional idea is to have the 2014 Chevrolet Corvette Stingray in various casinos around the valley having stages surrounded by slot machines. The winner of the jackpot could either win the car or the currency equivalent all in cash. This would be a win-win for both parties involved. The Chevrolet company gets the excitement and attention that they are looking for and the casinos will have guest gambling their lives away.

The purpose of these promotions are to bring the “younger” demographic to take notice of the Stingray. Right now, people that own a Corvette are typically in their mid-60’s to late-70’s, as well men, whom I can only guess have a handful of hard candies in their pockets, and don’t exactly have a disposable income. The targeted demographic is late 20’s to early 50’s. A working man that wants the sexiness of their car to reflect their own sexuality and attracts members of the opposite sex.