My promotion plan is going to take on three different
approaches. I’ll put “Stingray Vision” glasses inside the magazines as a part
of the advertisement. My second promotion is going to be involving the
dealerships around the Vegas Valley. A series of Unveiling Parties, hosted by
the dealers will take place at each participating dealership. The Unveiling
Parties will provide alcohol and they can spend the night at the dealership.
There will be one 2014 Chevrolet Corvette Stingray on the show room floor and
another one for test driving. This way the patrons will be able to get a firsthand
experience of the vehicle. The first series of parties will be invited guest
only, including the Corvette Club Members (of which there are 6 in the Las
Vegas Valley) and then after anybody can come to the unveiling party, but not
stay the night. The third and final promotional idea is to have the 2014
Chevrolet Corvette Stingray in various casinos around the valley having stages
surrounded by slot machines. The winner of the jackpot could either win the car
or the currency equivalent all in cash. This would be a win-win for both
parties involved. The Chevrolet company gets the excitement and attention that
they are looking for and the casinos will have guest gambling their lives away.
The purpose of these promotions are to bring the “younger”
demographic to take notice of the Stingray. Right now, people that own a
Corvette are typically in their mid-60’s to late-70’s, as well men, whom I can
only guess have a handful of hard candies in their pockets, and don’t exactly
have a disposable income. The targeted demographic is late 20’s to early 50’s.
A working man that wants the sexiness of their car to reflect their own
sexuality and attracts members of the opposite sex.
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