Saturday, August 24, 2013

Week 7 EOC: The Pitch

The 2014 Chevy Corvette Stingray


The Corvette is a brand of its own within the Chevrolet company. The Stingray is a re-imagining of the sports car and will bring new life the industry. I want to advertise it, because of its ability to excite the imagination and getting the masculine side of me wanting to be inside her. I can only imagine that this fine specimen is a she, she has those curves that really rev my engine. When I went to the dealership to ask someone if they knew anything about it or could show me something that would give a good idea of what to expect, the salesman said “It’s unlike anything we have ever seen.”  Then he shared the same details that Car and Driver did, “The 2014 C7 Corvette takes more of an evolutionary philosophy—although it shares just two parts with the outgoing car 

The new Corvette’s performance figures that are unheard of for cars that cost less than $60K. Inside her warm body is a soft-touch trim that surrounds the cabin, the seats are now more sturdy and supportive, and the digital instrument cluster is as sharp as an iPhone's Retina display. Also you can actually hit 30 mpg in real life on the highway driving? The character flaws and weaknesses of the old cars have all been fixed. The old Corvette offset its shortcomings with performance and an attractive price, the new Stingray requires no such compensations. If there is something missing in this car, it would be the feeling of compromise. The new Corvette Stingray gets the kind of attention usually reserved for minor celebrities

The EPA hasn't released the mileage figure for the six-speed automatic Vette, but considering the new manual model “boasts a 23 percent efficiency improvement over the previous generation, there's only one direction the numbers should trend.” I am very excited to work on this project and see what I can come up with.

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